Beauty Industry, People in the News

Lady Gaga To Launch A Beauty Line?

Lady Gaga has trademarked the name, Haus Beauty -- possibly for her upcoming makeup line?

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By: Marie Redding

Senior Editor


Lady Gaga may be the next celebrity to launch a beauty line, according to reports. The star has trademarked the name Haus Beauty, which Harper’s Bazaar was the first to report.

Haus of Gaga is the name for the creative team that creates Gaga’s distinctive look and outrageous, provacative styles. (Remember her “meat dress“?) According to Wikipedia, “Haus creates most of the clothing, props, stage sets, and makeup for Gaga’s live performances and other visual representations of her work.”

The Haus Beauty trademark was filed by a company based in New York called Ate My Heart, Inc. — the same company that trademarked the names Little Monsters and Lady Gaga. The trademark for Haus Beauty covers all types of cosmetics, fragrance, and skincare products. 

We can’t wait to see what the packaging might look like, but it could be a while — stay tuned. 

Photo: Instagram/LadyGaga

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